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Rolf Reber is known for his research on processing fluency, especially the processing fluency theory of aesthetic pleasure he developed together with Norbert Schwarz from the University of Michigan and Piotr Winkielman from the University of California at San Diego. [1]
Basic research on processing fluency has been applied to marketing, [29] to business names, and to finance. For example, psychologists have determined that, during the week following their IPO, stocks perform better when their names are fluent/easy to pronounce and when their ticker symbols are pronounceable (e.g., KAG) vs. unpronounceable (e.g., KGH).
The processing fluency theory of aesthetic pleasure emphasizes the interaction between the viewer and an object in that it integrates theories and a wide range of empirical evidence that focus on effects of objective stimulus attributes on perceived beauty [5] with those that emphasize the role of experience, for example by invoking ...
Fluency is a speech language pathology term which means the smoothness or flow with which sounds, syllables, words and phrases are joined when speaking quickly. [2] The term fluency disorder has been used as a collective term for cluttering and stuttering. Both disorders have breaks in the fluidity of speech, and both have the fluency breakdown ...
Every other year, the participants took cognitive tests measuring their cognitive decline, memory, processing speed, and verbal fluency. The participants were also asked twice every other year to ...
Rigetti Computing stock was down 45% at market close while IonQ dropped 39%. Fellow stocks in the sector, D-Wave Quantum ( QBTS ) and Quantum Computing ( QUBT ), plummeted 36% and 43%, respectively.
Building wealth isn't always about smart investing. It can also be about smart spending. Experiences like attending conferences and traveling can lead to opportunities that reshape careers, expand...
In psychology, a fluency heuristic is a mental heuristic in which, if one object is processed more fluently, faster, or more smoothly than another, ...