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WD-40's formula is a trade secret. [17] The original copy of the formula was moved to a secure bank vault in San Diego in 2018. [18] To avoid disclosing its composition, the product was not patented in 1953, and the window of opportunity for patenting it has long since closed.
Liqui Moly's main product is motor oil with MoS 2, but there are also other lubricants with MoS 2 and the additive MoS 2 itself to be added by the end-user during oil changes. Molybdenum disulfide enhances the lubrication quality of the oil and offers emergency operating features under harsh conditions.
In 2016, Ace introduced a new series of commercials featuring associates addressing customers' needs, and a contextually-appropriate version of the Ace jingle (such as, after a customer asks for a lubricant they think is called 10W40, "Ace is the place for the stuff for squeaking hinges that's called WD-40.
That same year new products were introduced, Havoline 10W-30, and Havoline Singlegrade. In 1968 'Improved Havoline & All Temperature Havoline' were introduced, followed by Havoline Super-Premium All Temperature Motor Oil in 1971. In 1979 Texaco ends the decade with a new product called Havoline Supreme 10W-40, which superseded Havoline Super ...
AMSOIL 10W-40 Synthetic Motor Oil became the first synthetic motor oil in the world to meet American Petroleum Institute (API) service requirements in 1972. [2] [1] The company created its tagline, "The First in Synthetics®," to acknowledge the achievement. Newspaper ad showing that AMSOIL synthetic motor was commercially available by 1968.
Motor oil is used for the lubrication, cooling, and cleaning of internal combustion engines. Motor oil may be composed of only a lubricant base stock in the case of mostly obsolete non-detergent oil, or a lubricant base stock plus additives to improve the oil's detergency, extreme pressure performance, and ability to inhibit corrosion of engine ...