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2. Link building - Wikipedia

   en.wikipedia.org/wiki/Link_building

   For example, Alice and Bob have websites. If Bob's website links to Alice's website and Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories in order to achieve higher rankings in the search engines. Reciprocal linking between websites is no ...

3. Backlink - Wikipedia

   en.wikipedia.org/wiki/Backlink

   A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.

4. Hyperlink - Wikipedia

   en.wikipedia.org/wiki/Hyperlink

   An inline link displays remote content without the need for embedding the content. The remote content may be accessed with or without the user following the link. An inline link may display a modified version of the content; for instance, instead of an image, a thumbnail, low resolution preview, cropped section, or magnified section may be shown.

5. Deep linking - Wikipedia

   en.wikipedia.org/wiki/Deep_linking

   Web site owners who do not want search engines to deep link, or want them only to index specific pages can request so using the Robots Exclusion Standard (robots.txt file). People who favor deep linking often feel that content owners who do not provide a robots.txt file are implying by default that they do not object to deep linking either by ...

6. Internal and external links - Wikipedia

   en.wikipedia.org/wiki/Internal_and_external_links

   An internal link is a type of hyperlink on a web page to another page or resource, such as an image or document, on the same website or domain. [1] [2] It is the opposite of an external link, a link that directs a user to content that is outside its domain. Hyperlinks are considered either "external" or "internal" depending on their target or ...

7. Wikipedia : Manual of Style/Linking

   en.wikipedia.org/.../Linking

   Linking through hyperlinks is an important feature of Wikipedia. Internal links bind the project together into an interconnected whole. Interwikimedia links bind the project to sister projects such as Wikisource, Wiktionary and Wikipedia in other languages, and external links bind Wikipedia to the World Wide Web.