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Example of targeting in an online ad system. Targeted [1] advertising or data-driven marketing is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. [2]
Demographic targeting is a form of behavioral advertising in which advertisers target online advertisements at consumers based on demographic information. [1]They are able to achieve this by using existing information from sources such as browser history, previous searches as well as information provided by the users themselves to create demographic profiles of consumers.
Racial stereotyping in advertising refers to using assumptions about people based on characteristics thought to be typical of their identifying racial group in marketing. [ 1 ] Advertising trends may adopt racially insensitive messages or comply with stereotypes that embrace the values of problematic racial ideologies.
Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...
The most common criteria used are demographics (age, level of education, income, ethnicity and gender) and geography (region, county, census tract). Since an audience segment that is derived exclusively from demographics such as Asian-American youths constitutes a large group that still has varied beliefs, values and behavior, demographics may ...
A raft of new energy drinks are hitting the market, but it's worth scrutinizing their claims. "This is a really great example of 'health washing,'" says Abbey Sharp, a registered dietitian.