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An individualistic culture stresses the needs of individuals over groups. Learn more about the differences between individualistic and collectivistic cultures.
Individualist cultures value personal success, self-esteem, and distinctive attitudes and opinions (Triandis, 1995), and subsequently, individualism considers creating and maintaining a positive sense of self to be a basic human endeavor (Baumeister, 1998).
The term individualistic culture was first used in the 1980s by Dutch social psychologist Geert Hofstede to describe countries and cultures that are not collectivist; Hofstede created the term individualistic culture when he created a measurement for the five dimensions of cultural values.
Individualism is a type of social behavior in psychological science that emphasizes the individual over the group. Read on to learn more about individualistic culture.
Geert Hofstede developed the Cultural Dimensions Theory to explain the differences between cultures around the world. Learn more here.
Explore the defining traits, social dynamics, and mental health impacts of individualistic culture psychology. Understand its challenges in a global context.
In collectivist cultures, people feel as if they belong to larger in-groups or collectives that care for them in exchange for loyalty (Hofstede & Bond, 1984). As a result, collectivist cultures value collaboration, communalism, constructive interdependence, and conformity to roles and norms.
Collectivist cultures emphasize the needs and goals of the group, contrary to individualistic societies. Learn more about collectivist cultures, their characteristics, and their effects.
In simple terms, an individualistic culture prioritizes personal goals, autonomy, and a sense of self that is distinct from the group. In contrast, a collectivist culture emphasizes group goals, harmony, and a sense of self deeply embedded within the societal fabric.
In individualistic cultures, people tend to define themselves by their personal accomplishments rather than their social relationships or group memberships. Communication in individualistic cultures is often direct and explicit, with an emphasis on clarity and personal expression.