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Swoosh. The "Swoosh" logo. The Swoosh is the logo of American sportswear designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone. [1][2] Bill Bowerman and Phil Knight founded Nike on January 25, 1964, as Blue Ribbon Sports (BRS).
At the time, he stated of the logo, "I don't love it, but it will grow on me." [1] For her services, the company paid her $35, equivalent to $263 in 2023. [9] Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity.
The MLB "Batter" logo was commissioned by the Major League Baseball Centennial Committee, and was introduced by the new Baseball Commissioner, Bowie Kuhn, to be used in preparations for, and celebration of, the 1869–1969 Professional Baseball Centennial Celebration held July 21, 1969, in Washington, DC. [4]
Launched. 1997; 27 years ago (1997) SportsLogos.net, officially Chris Creamer's SportsLogos.net, is a Canadian sports website devoted to the display and study of sports logos and their associated uses in media. The site was founded in 1997 with an initial focus on the major sports leagues in the United States and Canada and their individual ...
However, the team has experimented with some alternative logos since then, including a navy blue bear head introduced in 1963, and a revised orange bear head introduced in 1999. In 2023, the Bears made their primary logo the orange bear head, which was previously their secondary logo since 1999. [6] Despite demoting the "C" to a secondary logo ...
The design team produced 21 sports posters to advertise the sports at the games, using the official design colours and also including the logo and "München 1972". The design team used a technique called "posterization" for the graphics on the posters, separating the tonal qualities from the images in a manual process and using the official ...
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