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Converse started making an early basketball shoe in 1917 and redesigned it in 1922, when Chuck Taylor asked the company to create a better shoe with more support and flexibility. After Converse added Taylor's signature to the ankle patch they became known as Chuck Taylor All Stars.
Converse All Stars, also known as Chuck Taylors, are casual shoes that have played a significant role in pop culture for decades. Initially designed as a basketball shoe in the early 1900s, the soft cotton and rubber-soled style has remained largely unchanged for the last century.
Converse started making an early basketball shoe in 1917 and redesigned it in 1922, when Chuck Taylor asked the company to create a better shoe with more support and flexibility. After Converse added Taylor's signature to the ankle patch they became known as Chuck Taylor All Stars.
The Converse shoe company, as expected, has a dynamic (and at times turbulent) history. Their rise to becoming one of the world’s most recognizable brands is filled with ups and downs but studying it clarifies why exactly this shoe’s shape, style, and logo are synonymous with American culture.
The first Converse shoes — rubber-soled galoshes — debuted in 1909, and within a year the company was making as many as 5,500 pairs per day. By 1915, Converse had jumped into the athletic...
This reinvention of the purpose-designed sports shoe set Converse on an entirely new path. For the first time, the Massachusetts-born company was at the vanguard of the fringe movement and it was here the All Star made its name.
Converse was founded by Marquis Mills Converse in 1908 in Malden, Massachusetts. Originally, the label was known as the “Converse Rubber Company” and its earliest inventory included...
Here, in the inaugural edition of The Journal’s series on the history of iconic kicks, we take a closer look at the birth of this century-old basketball shoe.
The original Converse company was set up in Malden, Massachusetts in 1908 by Marquis Mills Converse, who called his new venture the Converse Rubber Shoe company.
The story of Converse begins in 1908 when Marquis Mills Converse founded the Converse Rubber Shoe Company in Malden, Massachusetts. Initially, the company specialized in galoshes and other rubber footwear designed to protect feet from harsh weather.