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Trung Nguyên is a Vietnamese business group involved in the production, processing and distribution of coffee.The firm was founded in 1996 in Buôn Ma Thuột, Đắk Lắk Province by Dang Le Nguyen Vu and Le Hoang Diep Thao [1] upon realizing the potential and opportunities for the development of the coffee industry in opening Vietnam’s economy. [2]
Egg coffee in Hanoi. An egg coffee (Vietnamese: Cà phê trứng) [1] is a Vietnamese drink traditionally prepared with egg yolks, sugar, condensed milk and robusta coffee.The drink is made by beating egg yolks with sugar and condensed milk, then extracting the coffee into the cup, followed by a similar amount of egg cream, or egg yolks which are heated and beaten, or whisked.
Le Hoang Diep Thao (Lê Hoàng Diệp Thảo) is a Vietnamese businesswoman and national leader in Vietnam's coffee industry.Together with her husband Dang Le Nguyen Vu, she co-founded Trung Nguyen Group, the country's foremost coffee producing company and among the best-known café chains nationwide. [1]
[10] [11] [12] From 2003, due to the rapid development of its instant coffee brand G7, Trung Nguyên led Vietnam's coffee market for around a decade. [13] In that year, Trung Nguyên's G7 coffee took the largest slice of the domestic market, with a "38 per cent share for 9 years", according to an AC Nielsen 2012 survey.
In 2023, Vietnam exported 1.62 million tons of coffee. [7] Vietnam is the second largest producer in the world after Brazil, with Robusta coffee accounting to 97 per cent of Vietnam's total output. [8] However, coffee farmers in Vietnam have always experienced cycles of boom and bust since the 1980s, making the industry a highly volatile one.
The Vietnam Independence League (Việt Nam Độc Lập Đồng Minh Hội), known by its short form as Việt Minh, was established here during the Eighth Congress of the Communist Party Central Committee held at Pác Bó from 10–19 March 1941. Between 1941 and 1945 until the Japanese left was a period of great turmoil in Vietnam.
The Vietnamese government often groups the various provinces and municipalities into three regions: Northern Vietnam, Central Vietnam, and Southern Vietnam.These regions can be further subdivided into eight subregions: Northeast Vietnam, Northwest Vietnam, the Red River Delta, the North Central Coast, the South Central Coast, the Central Highlands, Southeast Vietnam, and the Mekong River Delta.
Vietnam did not become a major exporter of coffee until the Đổi Mới reforms and opening of the economy after the war. Now, many coffee farms exist across the central highlands . Vietnam is now the largest producer of the Robusta variety of coffee and the second largest producer of coffee worldwide.