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Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
The Telecommunication Authority of Singapore (TAS) was the statutory board that acted as the national regulator and promoter of the telecommunication and postal industries in Singapore. Prior to 1992, the TAS also managed postal and telecommunications services until Singtel and Singapore Post were split off from the board as corporatised entities.
More recently, the Singapore Media Fusion Plan (SMFP), a national media development blueprint, was launched in 2009 to s create the best environment in Singapore for media businesses to exploit new opportunities in digital media and move up the value chain, while enhancing the global appeal of Singapore media through international partnerships.
Enterprise Singapore was formed through the merger of International Enterprise Singapore (IE) and SPRING Singapore. It is an integration of IE Singapore and SPRING Singapore ’s functions. [ 4 ] SPRING Singapore was responsible for helping startups and SMEs in financing, capability and management development, technology, and innovation. [ 2 ]
Singapore Press Holdings Limited (SPH) was formed on August 4, 1984, through a merger of three organisations, The Straits Times Press Group, Singapore News and Publications Limited and Times Publishing Berhad. [3] SPH readership has stagnated since the early-2000s, as Singaporeans increasingly turned to online media for their news consumption. [4]
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
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