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Consumer capitalism – Condition in which consumer demand is manipulated through mass-marketing; Economic materialism – Excessive desire to acquire and consume material goods; Conspicuous consumption – Concept in sociology and economy; Consumption (economics) – Using money to obtain an item for use
It combines perspectives from anthropology, economic sociology, science and technology studies, and cultural studies to study consumption. Work in the area emphasizes the social and cultural dimensions of marketing practices but focuses also on technical and historical issues that have shaped contemporary consumer markets.
The sociology of consumption is a field within sociology specifically about the social, economic, and cultural dimensions of consumer behavior. It studies how and why individuals and groups acquire and use goods and services in a given society, as well as the cultural meanings and social norms associated with these practices.
Market environment and business environment are marketing terms that refer to factors and forces that affect a firm's ability to build and maintain successful customer relationships. The business environment has been defined as "the totality of physical and social factors that are taken directly into consideration in the decision-making ...
Consumerism is a social and economic order in which the aspirations of many individuals include the acquisition of goods and services beyond those necessary for survival or traditional displays of status. [1]
Motivations — Paurav Shukla (2010) says that, whilst marketing and sales researchers recognise the importance of the buyer's social and psychological environment, the definition of the term status-directed consumption remains ambiguous, because the development of a comprehensive general theory requires that social scientists accept two ...
Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics (especially behavioural economics).
Quantitative marketing research. Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. [11]