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SkyMiles members were generally not pleased with the announcement, and many took to social media to voice their frustrations. Worst blunder in airline frequent flyer program history.
Delta Air Lines CEO Ed Bastian admitted the company's changes to Sky Miles and American Express cardholder benefits had gone "too far."
SkyMiles is the frequent-flyer program of Delta Air Lines that offers points (or "miles") to passengers traveling on most fare types, as well as to consumers who utilize Delta co-branded credit cards, which accumulate towards free awards such as airline tickets, business and first-class upgrades, and luxury products. [1]
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As one of the leading global airlines, Delta has always provided a plethora of affordable flights and a generous frequent flyer program, too. However, significant changes to the program, set to be...
It had been reported as early as January 2008 that Delta and Northwest were in merger discussions. [3] News reports covering the event and the official press release reported that the new airline would use the Delta name and have its headquarters in Atlanta.