Search results
Results From The WOW.Com Content Network
Joe Camel (also called Old Joe) was an advertising mascot used by the R. J. Reynolds Tobacco Company (RJR) for their cigarette brand Camel. The character was created in 1974 for a French advertising campaign, and was redesigned for the American market in 1988.
R. J. Reynolds, founder Share of the R. J. Reynolds Tobacco Company, issued 15 March 1906. The son of a tobacco farmer in Virginia, Richard Joshua "R. J." Reynolds sold his shares of his father's company in Patrick County, Virginia, and ventured to the nearest town with a railroad connection, Winston-Salem, to start his own tobacco company. [3]
"Joe Camel" Case - CGL's predecessor firm, Cuneo Law Group, PC, served as Washington counsel in the first case to challenge the "Joe Camel" cigarette advertising campaign. The action was filed in California state court in 1991 well before the U.S. Attorney General began tobacco litigation.
For premium support please call: 800-290-4726 more ways to reach us
“This campaign was built to elect Joe Biden. But now it has to retool to elect Kamala Harris, who’s a Black and South Asian woman in the year 2024,” said one aide at campaign headquarters.
RJR declined, but further appeals followed in 1993 and 1994. On July 10, 1997, the Joe Camel campaign was retired and replaced with a more adult campaign which appealed to the desires of its mid-20s target market. Camel paid millions of dollars to settle lawsuits accusing them of using Joe Camel to market smoking to children. [25]
The Biden campaign is recognizing efforts by staff at its Wilmington, Delaware, headquarters to unionize, kickstarting a bargaining process that could address wages, working hours and working ...
A majority of the documents span the period 1970s–1990s, when R. J. Reynolds Tobacco developed the Joe Camel advertising campaign. Pollay Advertising Collection A collection of over 8,500 examples of cigarette print advertising compiled and given to the Library by Richard W. Pollay, Professor Emeritus at Sauder Business School, University of ...