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The Clorox Company (formerly Clorox Chemical Company) is an American multinational manufacturer and marketer of consumer and professional products. [11] As of 2024, the Oakland, California -based company had approximately 8,000 employees worldwide.
Shock chlorination is a process used in many swimming pools, water wells, springs, and other water sources to reduce the bacterial and algal residue in the water. Shock chlorination is performed by mixing a large amount of sodium hypochlorite , which can be in the form of a powder or a liquid such as chlorine bleach , into the water.
On February 27, 2017, after 11 years of operation, Anheuser-Busch announced a total re-brand of Shock Top, with a new simplified logo focusing more on "Wedgehead" the brand's mascot, an orange wedge with a Mohawk and sunglasses, as well as introducing vibrantly colored packages, and a new, smaller, slate of products in an effort to brand the company with a "laid-back carefree attitude."