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The Weber–Fechner laws are two related scientific laws in the field of psychophysics, known as Weber's law and Fechner's law. Both relate to human perception, more specifically the relation between the actual change in a physical stimulus and the perceived change.
Weber's law has important applications in marketing. Manufacturers and marketers endeavor to determine the relevant JND for their products for two very different reasons: so that negative changes (e.g. reductions in product size or quality, or increase in product price) are not discernible to the public (i.e. remain below JND) and
Fechner took inspiration from Weber’s Law and developed what we know today as Fechner’s Law, claiming that there was a logarithmic relation between stimulus intensity and perceived intensity. Fechner’s Law was more advanced than Weber's Law, partly because Fechner had developed new methods for measuring just-noticeable differences in ...
Mathematical psychology is an approach to psychological research that is based on mathematical modeling of perceptual, thought, cognitive and motor processes, and on the establishment of law-like rules that relate quantifiable stimulus characteristics with quantifiable behavior (in practice often constituted by task performance).
Thurstone stated Weber's law as follows: "The stimulus increase which is correctly discriminated in any specified proportion of attempts (except 0 and 100 per cent) is a constant fraction of the stimulus magnitude" (Thurstone, 1959, p. 61). He considered that Weber's law said nothing directly about sensation intensities at all.
In psychophysics, sensory threshold is the weakest stimulus that an organism can sense.Unless otherwise indicated, it is usually defined as the weakest stimulus that can be detected half the time, for example, as indicated by a point on a probability curve. [1]
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Location – the stimulus was presented to an area of the right eye where there is a high density of rod cells, 20 degrees to the left of the point of focus (i.e. 20 degrees to the right of the fovea). Roughly this degree of eccentricity (about 20 degrees) has the highest rod density across the whole retina.