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  2. Affinity analysis - Wikipedia

    en.wikipedia.org/wiki/Affinity_analysis

    Association rules mining procedure is two-fold: first, it finds all frequent attributes in a data set and, then generates association rules satisfying some predefined criteria, support and confidence, to identify the most important relationships in the frequent itemset. The first step in the process is to count the co-occurrence of attributes ...

  3. Examples of data mining - Wikipedia

    en.wikipedia.org/wiki/Examples_of_data_mining

    Spatial data mining is the application of data mining methods to spatial data. The end objective of spatial data mining is to find patterns in data with respect to geography. So far, data mining and Geographic Information Systems (GIS) have existed as two separate technologies, each with its own methods, traditions, and approaches to ...

  4. Cross-industry standard process for data mining - Wikipedia

    en.wikipedia.org/wiki/Cross-industry_standard...

    The outer circle in the diagram symbolizes the cyclic nature of data mining itself. A data mining process continues after a solution has been deployed. The lessons learned during the process can trigger new, often more focused business questions, and subsequent data mining processes will benefit from the experiences of previous ones.

  5. Association rule learning - Wikipedia

    en.wikipedia.org/wiki/Association_rule_learning

    For example, the rule {,} {} found in the sales data of a supermarket would indicate that if a customer buys onions and potatoes together, they are likely to also buy hamburger meat. Such information can be used as the basis for decisions about marketing activities such as, e.g., promotional pricing or product placements .

  6. Data mining - Wikipedia

    en.wikipedia.org/wiki/Data_mining

    For example, the data mining step might identify multiple groups in the data, which can then be used to obtain more accurate prediction results by a decision support system. Neither the data collection, data preparation, nor result interpretation and reporting is part of the data mining step, although they do belong to the overall KDD process ...

  7. Cluster analysis - Wikipedia

    en.wikipedia.org/wiki/Cluster_analysis

    Educational data mining Cluster analysis is for example used to identify groups of schools or students with similar properties. Typologies From poll data, projects such as those undertaken by the Pew Research Center use cluster analysis to discern typologies of opinions, habits, and demographics that may be useful in politics and marketing.

  8. Link analysis - Wikipedia

    en.wikipedia.org/wiki/Link_analysis

    Knowledge discovery is an iterative and interactive process used to identify, analyze and visualize patterns in data. [1] Network analysis, link analysis and social network analysis are all methods of knowledge discovery, each a corresponding subset of the prior method.

  9. Data dredging - Wikipedia

    en.wikipedia.org/wiki/Data_dredging

    If the data collection or analysis were to stop at a point where the p-value happened to fall below the significance level, a spurious statistically significant difference could be reported. Optional stopping is a practice where one collects data until some stopping criteria is reached. While it is a valid procedure, it is easily misused.

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