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  2. Activity-based working - Wikipedia

    en.wikipedia.org/wiki/Activity-based_working

    Activity-based working (ABW) is an organizational strategic framework that recognizes that people often perform a variety of activities in their day-to-day work, and therefore need a variety of work settings supported by the right technology and culture to carry out these activities effectively. Based on activity, individuals, teams, and the ...

  3. Work (human activity) - Wikipedia

    en.wikipedia.org/wiki/Work_(human_activity)

    Work or labor (labour in Commonwealth English) is the intentional activity people perform to support the needs and desires of themselves, other people, or organizations. [1] In the context of economics, work can be viewed as the human activity that contributes (along with other factors of production) towards the goods and services within an ...

  4. Workforce development - Wikipedia

    en.wikipedia.org/wiki/Workforce_development

    Researchers have categorized two approaches to work force development, sector-based and place-based approaches. The sectoral advocate speaks for the demand side, emphasizing employer- or market-driven strategies, whereas the place-based practitioner is resolutely a believer in the virtue of the supply side: those low-income job seekers who need work and a pathway out of poverty.

  5. Activity theory - Wikipedia

    en.wikipedia.org/wiki/Activity_theory

    One of the strengths of AT is that it bridges the gap between the individual subject and the social reality—it studies both through the mediating activity. The unit of analysis in AT is the concept of object-oriented, collective and culturally mediated human activity, or activity system. This system includes the object (or objective), subject ...

  6. DAGMAR marketing - Wikipedia

    en.wikipedia.org/wiki/DAGMAR_marketing

    Defining Advertising Goals for Measured Advertising by Solomom Dutka - Publisher: NTC Business Books; 2 Sub edition (April 1, 1995) ISBN 0-8442-3422-2, ISBN 978-0-8442-3422-9 This marketing -related article is a stub .

  7. Business marketing - Wikipedia

    en.wikipedia.org/wiki/Business_marketing

    Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.

  8. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...

  9. Social marketing - Wikipedia

    en.wikipedia.org/wiki/Social_marketing

    Social marketing is described as having "two parents". The "social parent" uses social science and social policy approaches. The "marketing parent" uses commercial and public sector marketing approaches. [3] Social marketing has started to encompass a broader range of focus in recent years and now goes beyond influencing individual behavior.