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Video Ad Serving Template (VAST) is a specification defined and released by the Interactive Advertising Bureau (IAB) that sets a standard for communication requirements between ad servers and video players in order to present video ads. It is a data structure declared using XML.
This template is used on approximately 68,000 pages and changes may be widely ... WikiProject Internet culture – Wikiproject covering YouTube personalities and videos;
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In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online. [ 2 ] In July 2014, Facebook paid an estimated $400 million to acquire LiveRail, a video advertising distributor which uses Real-time bidding to place more than 7 billion video ads a month.
Tropes mentioned are a car ad on an open road, a beer ad at a crowded bar, an angelic perfume ad, an insurance ad at a collision scene, a jewelry ad on a romantic date, a drink ad at a beach with ...
Services like YouTube (video ad) [5] or Spotify (audio ad) [6] allow advertisers to add companion ads to their master ads. For video ads, as standardized by the Interactive Advertising Bureau , the companion ad is defined alongside its master ad inside the VAST response.
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