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The mark is issued to various product categories and the development of standards for more products is in progress. The Ministry of Environment, Forest and Climate Change (MoEF&CC) is implementing an eco-labeling Scheme for environment-friendly products. The Ecomark Scheme has launched in 1991 vide G.S.R. 85(E) [7] dated 21.02.1991.
The shift towards green brands is a result of numerous factors such as organic products being more accessible, fuel-efficient and eco-friendly automobiles becoming increasingly prevalent, and countless consumers looking to support the environment and portraying a green image. [22]
For example, the Eco Warranty standard not only meets the requirements of ISO 14001 but also allows use of the certification logo; this is not allowable with accredited ISO 14001 certification. The implementation of an EMS can be an appropriate step for those companies wanting to move towards a more environmentally aware position. [ 3 ]
There is a close relationship between the ecolabeling process and the eco-innovation because it promotes the emergence of new green products and it improves the organizations environmental management strategy. Moreover, ecolabeling process is a "cyclical eco-innovation process in which consumers, firms, governments and institutions interact.
However, not all European countries agree on whether certain products, especially fish, should have eco-labels. In the same article, it is remarked: "Surprisingly, the country effect on the probability of accepting a fish eco-label is tricky to interpret. The countries with the highest level of eco-labeling acceptability are Belgium and France ...
Logo of the Blue Angel since 2018 (English version) [1] The Blue Angel is an environmental label in Germany that has been awarded to particularly environmentally friendly products and services since 1978. [2] The owner of the label is the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety.