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Herc Rentals is an equipment rental company, owned by Herc Holdings. It was formerly a subsidiary of The Hertz Corporation before being spun-off as a separate company in 2016. The company provides rentals of heavy equipment , [ 3 ] tools, power generators and pumps, [ 4 ] as well as sales of used equipment.
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Bobcat Company is an American-based manufacturer of farm and construction equipment. Its American headquarters is in West Fargo, North Dakota , formerly in Gwinner, North Dakota . Its European headquarters moved in 2017 from Waterloo , Belgium , to Dobříš , Czech Republic (where Bobcat operates one of its European manufacturing plants).
Equipment rental was first developed in Anglo-Saxon countries. It emerged in the UK after the First World War and has now become a multi-billion euro business providing a wide range of construction and industrial equipment for customers globally.The American Rental Association was founded as early as 1955, [1] and the first waves of consolidation took place in the 1970s in North America ...
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The rental price per unit of capital is denoted r. Thus, the total fixed cost equals Kr. Labor is the variable input, meaning that the amount of labor used varies with the level of output. In the short run, the only way to vary output is by varying the amount of the variable input.