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The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
John, Burton St. "The case for ethical propaganda within a democracy: Ivy Lee's successful 1913–1914 railroad rate campaign." Public Relations Review 32.3 (2006): 221-228. John, Burton St. and Margot Opdycke Lamme. Pathways to Public Relations: Histories of Practice and Profession (2014) Lamme, Margot Opdycke, and Karen Miller Russell.
For example, if a charity commissions a public relations agency to create an advertising campaign to raise money to find a cure for a disease, the charity and the people with the disease are stakeholders, but the audience is anyone who is likely to donate money. Public relations experts possess deep skills in media relations, market positioning ...
Operant conditioning involves learning through imitation. For example, watching an appealing person buy products or endorse positions teaches a person to buy the product or endorse the position. Operant conditioning is the underlying principle behind the ad nauseam, slogan and other repetition public relations campaigns. Oversimplification
NELA implemented a propaganda campaign that discouraged the public from owning any of the electric utilities (GE). Their propaganda campaign was set in newspapers and schools. The company publicly said that the campaign was for educational purposes so that the public would be more informed about the industry.
Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...
In a practical example of Edward Bernays’ theory detailed in his essay, George Washington Hill, president of the American Tobacco Company, hired Edward Bernays in 1928 to lead a campaign to entice more women to smoke in public. [7] The campaign is believed to have helped to convert attitudes towards women's smoking from a social taboo to a ...
Project Candor or Operation Candor was a public relations campaign run by the administration of Dwight D. Eisenhower.The thought behind the campaign was to inform the U.S. public of the facts as to the armaments race and the government's official analysis of those facts. [1]