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"Everyone Watches Women's Sports." is a phrase intended to both promote and reflect the rise in popularity in women's sports in 2024. The phrase was first published on a shirt released in December 2023 by Togethxr, an apparel brand founded by Sue Bird, Alex Morgan, Simone Manuel, and Chloe Kim.
Actually, everyone watches women’s sports.” ... Togethxr now also sells a hoodie ($85) and a tote ($30) with the phrase, and demand has gone up so much that shipping is running behind.
Champion (also stylized as Champion U.S.A.) is a brand of clothing, specializing in sportswear owned and marketed by American apparel company Hanesbrands (based in Winston-Salem, North Carolina), which was spun off by the Sara Lee Corporation in 2006.
Watching games with no sound was among a long list of challenges in watching women’s sports at bars. But this time, it served as a tipping point for Nguyen and ended up launching an entire movement.
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Jenny Nguyen and about a dozen of her friends wanted to watch the NCAA women's basketball championship game, which didn't seem too much to ask at a sports bar with 32 televisions.