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An affiliate network acts as an intermediary between publishers and merchant affiliate programs.It allows website publishers to more easily find and participate in affiliate programs which are suitable for their website (and thus generate income from those programs), and allows websites offering affiliate programs (typically online merchants) to reach a larger audience by promoting their ...
In the infancy of affiliate marketing, many Internet users held negative opinions due to the tendency of affiliates to use spam to promote the programs in which they were enrolled. [26] As affiliate marketing matured, many affiliate merchants have refined their terms and conditions to prohibit affiliates from spamming.
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While affiliate tracking is a key component of any affiliate tracking software, it is usually closely tied to conversion attribution models such as "first click" or "last click" attribution. "In fact, regardless of your marketing activity, tracking a conversion has no real value unless you can attribute it to the traffic source, keyword and ...
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