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  2. Expectancy-value theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy-value_theory

    Expectancy–value theory has been developed in many different fields including education, health, communications, marketing and economics. Although the model differs in its meaning and implications for each field, the general idea is that there are expectations as well as values or beliefs that affect subsequent behavior.

  3. Value theory - Wikipedia

    en.wikipedia.org/wiki/Value_theory

    Value theory is the study of values.Also called axiology, it examines the nature, sources, and types of values.It is a branch of philosophy and an interdisciplinary field closely associated with social sciences like economics, sociology, anthropology, and psychology.

  4. Value-added theory - Wikipedia

    en.wikipedia.org/wiki/Value-added_theory

    Value-added theory (also known as social strain theory) is a sociological theory, first proposed by Neil Smelser in 1962, which posits that certain conditions are needed for the development of a social movement.

  5. Loss aversion - Wikipedia

    en.wikipedia.org/wiki/Loss_aversion

    In 1979, Daniel Kahneman and his associate Amos Tversky originally coined the term "loss aversion" in their initial proposal of prospect theory as an alternative descriptive model of decision making under risk. [5] "The response to losses is stronger than the response to corresponding gains" is Kahneman's definition of loss aversion.

  6. Social comparison theory - Wikipedia

    en.wikipedia.org/wiki/Social_comparison_theory

    The three-selves model proposes that social comparison theory is a combination of two different theories. One theory is developed around motivation and the factors that influence the type of social comparison information people seek from their environment, and the second is about self-evaluation and the factors that influence the effects of ...

  7. Social value orientations - Wikipedia

    en.wikipedia.org/wiki/Social_Value_Orientations

    The SVO construct has its history in the study of interdependent decision making, i.e. strategic interactions between two or more people. The advent of Game theory in the 1940s provided a formal language for describing and analyzing situations of interdependence based on utility theory. As a simplifying assumption for analyzing strategic ...

  8. Group threat theory - Wikipedia

    en.wikipedia.org/wiki/Group_threat_theory

    Group threat theory, also known as group position theory, [1] is a sociological theory that proposes the larger the size of an outgroup, the more the corresponding ingroup perceives it to threaten its own interests, resulting in the ingroup members having more negative attitudes toward the outgroup. [2]

  9. Social representation - Wikipedia

    en.wikipedia.org/wiki/Social_representation

    Social representation theory is a body of theory within social psychology and sociological social psychology. It has parallels in sociological theorizing such as social constructionism and symbolic interactionism , and is similar in some ways to mass consensus and discursive psychology .