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Coca-Cola and Pepsi vending machines in Indianapolis, 1988. The Cola wars are the long-time rivalry between soft drink producers The Coca-Cola Company and PepsiCo, who have engaged in mutually-targeted marketing campaigns for the direct competition between each company's product lines, especially their flagship colas, Coca-Cola and Pepsi.
Pepsi briefly took the top spot in the 1980s during Coca-Cola's New Coke fiasco, according to Beverage Digest. ... Keurig Dr Pepper stock is cheaper now than it was five years ago and the dividend ...
Pepsi capitalized on the “New Coke” backlash by releasing a commercial showing a young girl criticizing the brand, then trying a Pepsi and loving it. The commercial declared that Pepsi was ...
Coke has considerably higher profit margins than Pepsi, in the area of 21.8% at the operating level for the soda giant versus 14.3% for the salty snacks leader.
According to USA Today's Nanci Hellmich, "Critics say the company is doing damage control to combat the widespread belief that sugary beverages contribute to obesity." [1] Anna Lappe was quoted in The Guardian as saying, "This feel-good PR blitz is just another example of the company trying to protect brand goodwill amidst growing public concern about its most profitable products: sodas."
Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say. The post Coke vs. Pepsi: We Settled the Debate with a Blind Test appeared first on ...
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