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A 12-oz Industry Standard Bottle (left) compared to a 40-oz bottle (right) A North American longneck is a type of beer bottle with a long neck. It is known as the standard longneck bottle or industry standard bottle (ISB). The ISB longnecks have a uniform capacity, height, weight and diameter and can be reused on average 16 times.
The company was founded in January 1955 by Arizona businessman Jim Hensley [5] on a $10,000 loan. [6] [7] It originally had 12 workers, sold 73,000 cases of beer a year (a case typically being twenty-four 12-oz. bottles or cans), and had a 6 percent market share. [5]
Since the 12-ounce cans were much smaller and lighter than glass bottles, they could more easily be packaged and transported. [2] However, bottlers soon started selling "one-way" bottles as well. [2] Now, bottles and cans did not have a brand logo anymore, but an engravement that said: "No Deposit, No Return". [3]
A twelfth (1 ⁄ 12, or 0.083) of a US Gallon, rounded up from its actual volume of 10.66 US fl oz. Formerly used for beer until it was replaced by the 3 ⁄ 4 Pint (12 US oz.) bottle after World War 2. Tenth (US) 12.8 US fl oz-378 mL: A tenth (1 ⁄ 10, or 0.1) of a US gallon. Called a "Commercial Pint" because it was equivalent to 0.8 US ...
Another variety of Colt 45 introduced in the early 1990s was Colt 45 Silver. Like regular Colt 45, it was a malt based beer but had a lower alcohol concentration and was clear. The can was blue with silver horses running below the Colt 45 logo. The can also boasted it as a "Deluxe Malt Liquor". It was marketed as being a "sophisticated" brand ...
At his old convenience store, Jerry liked to dream up new ways of squeezing out a profit from his business, like when he made his 40-ounce beer bottles look frosty for Evart’s factory workers. After a day of work, he and Marge would close up at midnight and head home to their house on the edge of the woods.
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