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For Christmas 2007, Asda reintroduced the "That's Asda price" slogan. [133] In 2008, the company refocused on price with a "Why Pay More?" campaign both on TV and in stores. Asda TV commercials in April 2009 focused on price comparisons between Asda and its rivals, using information from mySupermarket.
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The business said five items would go up in price while 224 would fall by an average of 17%. Asda promises to price match Aldi and Lidl on nearly 300 grocery items Skip to main content
A selection of products showing the "Just Essentials by Asda" branding. Just Essentials by Asda, formerly Asda Smartprice, is a no-frills private label trade name.It can trace its origins to Asda's Farm Stores brand launched in the mid-1990s, which consisted of products that were offered at a lower price than the equivalent famous name brand product and Asda's own brand equivalent.
Name Stores Type of stores Parent; Albert: 327: supermarket and hypermarket: Ahold: Billa: 238: supermarket: REWE Group: Coop TIP, TUTY 420+ convenience Skupina Coop
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