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AliExpress (Chinese: 全球速卖通) is an online retail service based in China and owned by the Alibaba Group. [1] Launched in 2010, [ 2 ] [ 3 ] it is made up of small businesses in China and other locations, such as Singapore , that offer products to international online buyers.
Alibaba.com offers a paid Gold Supplier membership to try to ensure that each seller is genuine; sellers' Gold Supplier status and the number of years it has been held are displayed. [115] The supplier verification types and checks are listed on Alibaba.com's website, with more stringent checks for sellers outside China. [ 116 ]
Responding to eBay's moves Alibaba launched Taobao as a rival consumer-to-consumer platform. [7]: 51 To counter eBay's expansion, Taobao offered free listings to sellers. It introduced instant messaging for facilitating buyer-seller communication and an escrow-based payment tool: Alipay.
Potential customers can search and browse goods, compare price and quality, and then purchase the goods directly from the seller. The inventory is held by the sellers, not the company running the online marketplace. Online marketplaces are characterized by a low setup cost for sellers, because they do not have to run a retail store. [3]
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