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Roy Rogers Franchise Company, LLC is a chain of fast food restaurants primarily located in the Mid-Atlantic and Northeastern United States.The chain originated as the rebranding of the RoBee's House of Beef chain of Fort Wayne, Indiana, acquired by the Marriott Corporation in February 1968.
The Briad Group was founded in October 1987 by Brad Honigfeld when he opened his first franchise of Steve's Ice Cream/Carnegie Deli in Princeton, New Jersey. The company opened a Roy Rogers restaurant in North Brunswick Township, New Jersey in 1988 and continued to grow its restaurant business. In 1993, the company opened its first TGI Fridays ...
The chain had 359 company-owned locations when the Marriott Corporation acquired it in 1982. [3] Marriott discontinued the brand and converted locations to its Roy Rogers Restaurants chain. [4] The last Gino's, located in Pasadena, Maryland and owned independently from Marriott, closed in 1986.
Around this same time, Hardee's began an expansion into the mid-Atlantic states, notably Southeastern Pennsylvania, southern New Jersey, and Delaware. The expansion was done via the franchisee Hardee Northern, Inc, which was a subsidiary of Acme Markets, a prominent grocery store chain based in Philadelphia. Hardee's purchased Sandy's in 1972.
JB's (Canada - Ontario, Alberta and Quebec, 1969–1979, founded by John Bitove Sr.) Bitove, a well-known Canadian businessman, was the franchisee for Canada generally, along with Roy Rogers Restaurants, both Marriott owned brands. JB's of Canada grew to 32 Big Boy restaurants before selling to Elias Brothers.
Evans married Roy Rogers on New Year's Eve 1947 at the Flying L Ranch in Davis, Oklahoma, where they had earlier filmed the movie Home in Oklahoma. [8] The successful marriage was Rogers' third and Evans' fourth; the two were a team on- and off-screen from 1946 until Rogers' death in 1998.
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Primo Hoagies was founded on Ritner Street in South Philadelphia in July 1992 by Richard and Colleen Neigre. [4] In 2002, the restaurant was franchised with its corporate headquarters located in Westville, New Jersey.