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On January 17, 2024 the league announced it was rebranding the Ultimate Frisbee Association (UFA). The league partnered with Sport Dimension Inc. (SDI), owner of the Wham-O brand family which includes the Frisbee trademark to license the name for use across the league. Multiple new logos were designed as part of the league's new brand identity.
Ultimate frisbee (officially simply called ultimate) is a non-contact team sport played with a disc flung by hand. Ultimate was developed in 1968 by Joel Silver , Buzzy Hellring , and Jonny Hines in Maplewood, New Jersey .
The Hustle, along with the Atlanta Soul, sponsored and supported the first Color of Ultimate game, a mixed showcase game held in Atlanta on June 22, 2019. [4] [5] The Color of Ultimate games are a project of the Atlanta Flying Disc Club (AFDC) Project Diversity initiative aimed at raising the profiles of elite ultimate players of color from around the world.
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The Atlanta Soul is a professional women's ultimate frisbee team based in Atlanta which competes in the Premier Ultimate League (PUL). The team joined the PUL for the league's inaugural 2019 season. [1] The team is also noteworthy for their sponsorship of the Color of Ultimate: ATL game, the first Color of Ultimate showcase game. [2]
Boston Brute squad is a frisbee club ultimate team from Boston, Massachusetts that competes in the Women's Club Division of USA Ultimate (USAU). Brute Squad is a longstanding front-runner in the division, has won the USAU Club National Championships three times (2015, 2016, 2019, and 2023), and routinely wins and places highly at major regular season and post-season tournaments.
The Nashville Nightshade are a professional women's ultimate frisbee team based in Nashville, Tennessee. [1] They play in the Premier Ultimate league and were one of the eight founding teams of the league.