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International Journal of Research in Marketing is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European Marketing Academy and the editor-in-chief is Martin Schreier (Vienna University of Economics and Business). The journal was established in 1984.
Business performance management (BPM) (also known as corporate performance management (CPM) [2] enterprise performance management (EPM), [3] [4] organizational performance management, or performance management) is a management approach which encompasses a set of processes and analytical tools to ensure that an organization's activities and output are aligned with its goals.
The International Journal of Productivity and Performance Management is a peer-reviewed academic journal covering performance management and measurement. The editors-in-chief are Dr Nicky Shaw and Dr Luisa Huatuco. The journal was established in 1952 and is published by Emerald Group Publishing.
The Journal of Marketing Management is a peer-reviewed academic journal covering the field of marketing. The journal is owned by Westburn Publishers and published by Routledge. The editor-in-chief is Mark Tadajewski (University of York). It is the official journal of the United Kiingdom's Academy of Marketing [1] and was established in 1985 by ...
The International Journal of Project Management is a peer-reviewed academic journal covering research in the field of project management and organization studies. [1] It is published by Elsevier in collaboration with the Association for Project Management and the International Project Management Association. [1]
MDPI (Multidisciplinary Digital Publishing Institute) is a publisher of open-access scientific journals.It publishes over 390 peer-reviewed, open-access journals. [2] [3] MDPI is among the largest publishers in the world in terms of journal article output, [4] [5] and is the largest publisher of open access articles.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
Journal of Marketing Research is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. [1] [2] [3] According to the Journal Citation Reports, the journal has a 2020 impact factor of 5.000. [4] The founding editor was Robert Ferber.