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Cole brought his Hollywood experience, and persuaded his family to start a line of women's swimwear. Competing with Catalina Swimwear and Jantzen, Cole in 1925 introduced the sleeveless "Hollywood Swimsuit" with a low back and neckline and a short skirt. Also called a “Prohibition suit”, the new, colorful suit incorporated elastic to hug ...
Catalina Swimwear: 1907 United States Chantelle (lingerie) 1876 France Curvy Kate: 2009 England Deus Ex Machina: 2006 Australia: Diapolo: 1997 Hungary: Dolfin Swimwear: 1941 United States Funkita: 2002 Australia Funky Trunks: 2002 Australia Gottex: 1956 Israel Grand Sport Group: 1961 Thailand H&M: 1947 Sweden Head: 1950 United States ...
In 1936 Felligi joined the design staff of Cole Knitting Mills, later known as Cole of California, as head designer.In addition to swimsuit design for Fred Cole, Felligi created new fabrics that incorporated elastic, giving suits stretchy and clingy properties.Several of these products were patented by Felligi.
Catalina is a brand of women's swimwear. It was once one of the oldest clothing manufacturers in California. Their history began in 1907, as Bentz Knitting Mills, a small manufacturer of underwear and sweaters. The name was changed to Pacific Knitting Mills in 1912, accompanied by the introduction of swimwear to their existing knit lines.
Birdwell, makers of Birdwell Beach Britches, is an American surf clothing company headquartered in Santa Ana, California. [1] Founded by Carrie Birdwell Mann in 1961, the company manufactures and sells customized heavy-duty swimsuits, which are sold internationally.
The norm of male barechestedness in swimwear extended to other competitive sports, such as professional boxing and professional wrestling. Academy Award winner actress Jane Wyman lounging on a California beach, 1935. By the 1930s, necklines plunged at the back, sleeves disappeared, and sides were cut away and tightened.