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2. Email marketing - Wikipedia

   en.wikipedia.org/wiki/Email_marketing

   Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. The term usually refers to ...

3. Social network advertising - Wikipedia

   en.wikipedia.org/wiki/Social_network_advertising

   In other words, brands need to set specific advertising objectives when creating online social media ads. Customer engagement, increased revenue and brand awareness, enhanced customer experiences, and thought leadership positioning are typical marketing objectives for social media marketing. [29]

4. Content marketing - Wikipedia

   en.wikipedia.org/wiki/Content_marketing

   Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...

5. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

6. PESO model - Wikipedia

   en.wikipedia.org/wiki/PESO_Model

   The PESO Model is a strategic framework used in marketing and public relations to categorize media into four types: paid, earned, shared, and owned. The model describes the use of different media channels in organizations' marketing approach, and has been widely adopted in the marketing communications industry.

7. Web strategy - Wikipedia

   en.wikipedia.org/wiki/Web_strategy

   Once a web strategy is in place, one way of launching the website immediately onto the Internet is through social media.Facebook, Twitter, Instagram and other social media applications have become indispensable tools for business, as companies and their employees regularly engage directly with the public (that is, customers, potential customers and even competitors), actively ‘sharing ...