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Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1] Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co ...
Center for Improvement in Healthcare Quality (CIHQ) [3] Commission on Accreditation of Rehabilitation Facilities (CARF) Community Health Accreditation Program(CHAP) DNV GL Healthcare; Foundation for the Accreditation of Cellular Therapy (FACT) [4] Global Healthcare Accreditation (GHA) [5] Healthcare Facilities Accreditation Program (HFAP)
"Comparison of Joint Commission and Healthcare Facilities Accreditation Program (HFAP) Emergency-Related Standards for Hospitals" (PDF). American Health Lawyers Association. Barabas, MC (Sep 2002). "Healthcare facilities accreditation program: the recognized alternative to the joint commission on accreditation of healthcare organizations". JONA ...
A typical co-branded restaurant that offers products from two or more of the company's brands (in this case, Taco Bell and KFC) Brand alliances is a branding strategy used in a business alliance. Brand alliances are divided into three types. Cobrands Main article: Co-branding Cobrands are the usage of two or more brands on one certain product. For example, Dell computers carry three brands on ...
Masstige is a marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige and has been described as "prestige for the masses". The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses". [1]
The International Society for the Quality in Healthcare (ISQua) is the umbrella organization responsible for accrediting the Joint Commission accreditation scheme in the US and Accreditation Canada International, as well as accreditation organizations in the United Kingdom and Australia. [1]
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Commercials are aired on television around a message thanking all the "moms". In addition, each of their products is associated with the brand "PG" in advertisements for products. A recent example of brand architecture in action [6] is the reorganization of the General Motors brand portfolio to reflect its new strategy. Prior to bankruptcy, the ...