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[3] [7] [26] [27] Soon after the launch, 25,000 dresses were selling each week; one million dresses had been sold by 1976, according to Forbes. After the success of the wrap dress, von Fürstenberg was featured on the cover of Newsweek magazine in 1976. [28] [29] The accompanying article declared her "the most marketable woman since Coco Chanel."
The wrap dress that she designed in 1974 was a design re-interpretation of the Kimono. [10]: 105 Michelle Obama wearing a Diane von Fürstenberg wrap dress in 2010. Wrap dresses achieved their peak of popularity in the mid to late 1970s, and the design, essentially a robe, has been credited with becoming a symbol of women's liberation in the 1970s.
And the influence of the DVF wrap dress has endured; from being memorably worn by actor Cybill Shepherd in 1976’s Taxi Driver to being sported by the most famous women in the world—Michelle ...
Schiaparelli was one of the first designers to develop the wrap dress, taking inspiration from aprons to produce a design that would accommodate and flatter all female body types. Her design, which first appeared in 1930, offered a two-sided model with armholes on each side, brought together in the front of the garment and wrapped and tied at ...
In addition to von Furstenberg's signature wrap dresses, the designer's collection with Target also includes jumpsuits, skirts and athleisure items like leggings and sports bras. There's also an ...
One notable fashion designer to emerge into the spotlight during this time was Diane von Fürstenberg, who popularized, among other things, the jersey "wrap dress". [4] [5] von Fürstenberg's wrap dress design, essentially a robe, was among the most popular fashion styles of the 1970s, would also be credited as a symbol of women's liberation.