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Google Analytics includes Google Website Optimizer, re-branded as Google Analytics Content Experiments. [16] [17] Google Analytics' Cohort analysis helps in understanding the behavior of component groups of users apart from your user population. It is beneficial to marketers and analysts for the successful implementation of a marketing strategy.
Click analytics, also known as Clickstream is a special type of web analytics that gives special attention to clicks. Commonly, click analytics focuses on on-site analytics. An editor of a website uses click analytics to determine the performance of his or her particular site, with regard to where the users of the site are clicking.
Google Answers' predecessor was Google Questions and Answers, which was launched in June 2001. This service involved Google staffers answering questions by e-mail for a flat fee (US$3.00). It was fully functional for about 24 hours, after which it was shut down, possibly due to excessive demand and the tough competition that Yahoo! set in place ...
Search analytics is the use of search data to investigate particular interactions among Web searchers, the search engine, or the content during searching episodes. [1] The resulting analysis and aggregation of search engine statistics can be used in search engine marketing (SEM) and search engine optimization (SEO).
Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .
A cloud-based architecture for enabling big data analytics. Data flows from various sources, such as personal computers, laptops, and smart phones, through cloud services for processing and analysis, finally leading to various big data applications. Cloud computing can offer access to large amounts of computational power and storage. [30]
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Dr. Wolfgang Greller and Dr. Hendrik Drachsler defined learning analytics holistically as a framework. They proposed that it is a generic design framework that can act as a useful guide for setting up analytics services in support of educational practice and learner guidance, in quality assurance, curriculum development, and in improving teacher effectiveness and efficiency.