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In 1980, Yamaguchi won an internal design contest with her design of Hello Kitty playing the piano, and would later become the third (and current) primary designer of Hello Kitty. [2] Aside from Hello Kitty, Yamaguchi has been designing Jewelpet since 2008. [3] She also created the illustration for TV Asahi's official mascot, Go-Chan. [4]
[2] [3] Hello Kitty is Sanrio's most successful and best known character. Shimizu based her name on Alice's black 'Kitty' from Through the Looking-Glass. Hello Kitty was designed to be a kawaii (cute) symbol to be used on merchandise. [2] [3] [4] In 1975, the design made her debut in Japan with her image on a coin purse. [2] [3]
Hello Kitty (Japanese: ハロー・キティ, Hepburn: Harō Kiti), [6] also known by her real name Kitty White (キティ・ホワイト, Kiti Howaito), [5] is a fictional character created by Yuko Shimizu, currently designed by Yuko Yamaguchi, and owned by the Japanese company Sanrio.
The original design for Hello Kitty was created by Yuko Shimizu in 1974. [5] However, the lead designer in charge of creating new design themes for most of Hello Kitty's history, since 1980, has been Yuko Yamaguchi. [6] [18] [5] The first Hello Kitty item, a vinyl coin purse, was introduced in 1975. [19] [20]
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