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The fundamental purpose was to demonstrate that alternatives to clothing and cosmetics free from all animal cruelty were easily obtainable. [18] [21] In 1963, she founded Beauty Without Cruelty Cosmetics (BWC Ltd) with the help of Kathleen Long so that their full range of cruelty-free products could be sold.
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Beauty Without Cruelty - India was established by Diana Ratnagar in 1974 as an educational charitable trust, initially focusing on the commercial exploitation of animals for fashion, beauty and household goods. Over the years it has expanded its activities to cover animal cruelty in the name of food, medicine, entertainment, trade, genetic ...
Roddick opened her own health and beauty store, named the Body Shop, in her hometown of Brighton, UK, in 1976. Her motivation was to "make a living for herself and her two daughters while her husband was away travelling". [14] The business's original vision was to sell products with ethically sourced, cruelty-free, and natural ingredients. None ...
Cosmetics that have been produced without any testing on animals are sometimes known as "cruelty-free cosmetics". [4] Some popular cruelty-free beauty brands include: E.L.F., Charlotte Tilbury, Farsali, Fenty Beauty, Fenty Skin, Glow Recipe and others. The website "Cruelty-Free Kitty" was created to assess which brands are cruelty-free.
Jeffree Star Cosmetics, Inc. is an American cosmetics company founded by Internet personality and musician Jeffree Star. [4] Star invested his life savings to start the company's makeup line in 2014, later detailing the bankruptcy he had been facing following his music career.