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Former NFL player Reggie Bush is suing USC, the Pac-12 Conference and the NCAA in an effort to get compensation for their use of his name and likeness when he was a star running back at the school.
The probability of college athletes becoming employees has gripped much of college athletics in fear. Some lawmakers plan to address the concept in a congressional bill.
Heisman Trophy winner Reggie Bush sues USC, the Pac-12 and the NCAA over name, image and likeness compensation he alleges he lost while in college and after he left.
College athletes can now make millions before ever going pro thanks to a set of NCAA rules loosening former restrictions on players profiting off NIL, which stands for name, image and likeness.
Due to the increasing popularity of college sports because of television and media coverage, some players on college sports teams are receiving compensation from sources other than the NCAA. [32] For instance, CBS paid around $800 million for broadcasting rights to a three-week 2014 men's basketball tournament. [32]
The NCAA board voted to allow college athletes to get paid for the use of their names, images, and likenesses; the move would usher in a sea change in college athletics, but will also be ...
Reginald Alfred Bush III (born March 2, 1985) is an American former professional football running back. He played college football for the USC Trojans, earning consensus All-American honors twice and winning the 2005 Heisman Trophy. Bush is widely regarded as one of the greatest college football players of all time.
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