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Sustainable development overlaps with the idea of sustainability which is a normative concept. [5] UNESCO formulated a distinction between the two concepts as follows: "Sustainability is often thought of as a long-term goal (i.e. a more sustainable world), while sustainable development refers to the many processes and pathways to achieve it." [6]
The relationship between marketing and the environment has been examined since the early 1970s". [14] First, the idea of ecological marketing was developed and mainly centered in the "depletion of energy and non-energy natural resources and the pollution created as by-product of production and consumption."
One distinction is that sustainability is a general concept, while sustainable development can be a policy or organizing principle. Scholars say sustainability is a broader concept because sustainable development focuses mainly on human well-being. [23] Sustainable development has two linked goals. It aims to meet human development goals.
Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task.
Sustainability brands are brands that undertake sustainable practises in the workings of their business and champion them.. They then use brand communication tools to convey these benefits to their end consumer hence enabling then to make conscious decisions while being associated with or buying from that brand.There are several techniques to communicate this.
Sustainable development literature extends MO's parameters with less observance towards the dominant social paradigm and economic performance. [2] [21] In the past conceptualisations of sustainable corporate management and sustainable marketing have often focused on the micromanagement of ecological issues. This only recently has been developed ...
A key difference is that the greater 'social good' is the principal consideration in social marketing while social benefits are one of a number of considerations in societal marketing. On the other hand, social marketing is a sub-branch of marketing that began in 1971, with the publication of an article by Kotler and Zaltman, emphasising a ...
Although related, sustainable development and sustainability are two different concepts. Weak sustainability is an idea based upon the work of Nobel laureate Robert Solow, [4] [5] [6] and John Hartwick. [7] [8] [9] which states that 'human capital' can substitute 'natural capital'. The weak sustainability paradigm stems from the 1970s.