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Margery Kraus founded APCO Associates in 1984 as a subsidiary to Arnold & Porter, one of Washington's largest law firms, and from where APCO's name is derived. [5] Grey Global Group, a New York–based global advertising and marketing agency, purchased majority ownership of APCO in 1991 from Arnold & Porter.
As of 2016, Ketchum has won more Silver Anvils from the Public Relations Society of America than any other agency. [31] Its campaigns have been awarded "Campaign of the Year" by PRWeek five times, [62] and Ketchum was the 2002 [63] and 2012 [64] PRWeek Agency of the Year. Ketchum London was named Agency of the Decade by U.K.’s CorpComms ...
Stagwell Inc., formerly The Stagwell Group, is a global marketing and communications group founded in 2015 by Mark Penn. [1] In 2020, The Stagwell Group announced plans to merge with its affiliate MDC Partners. [2] The merger was completed in August 2021. [3] [4] [5]
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
TikTok advertisers were in no rush to shift their marketing budgets after a U.S. appeals court upheld a law on Friday requiring a divestment or ban of the popular Chinese-owned short video app ...
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