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A press release (also known as a media release) is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.
An example of a press release: a Wikipedia press release template prepared by the Wikimedia Foundation communications team. This is a list of notable press release agencies. A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.
PR Newswire is a distributor of press releases headquartered in Chicago. [1] The service was created in 1954 to allow companies to electronically send press releases to news organizations, using teleprinters at first. The founder, Herbert Muschel, operated the service from his house in Manhattan for approximately 15 years.
Within each discipline, typical activities include publicity events, speaking opportunities, press releases, newsletters, blogs, social media, press kits, and outbound communication to members of the press. Video and audio news releases (VNRs and ANRs) are often produced and distributed to TV outlets in hopes they will be used as regular ...
One way that publicists can do this is by sending press releases to journalists. A press release is written like a news story; including a headline, and attention grabbing quotes. However, because of the high traffic of e-mails, today, many press releases sent by publicists are lost within the other e-mails that journalists receive. [1]
A Teamsters spokesperson in an email directed Check Your Fact to the Teamster news page, which includes press releases such as this one. The Teamsters union made a Dec. 23 X post listing the same ...
VNRs have been used extensively in business since at least the early 1980s. Corporations such as Microsoft and Philip Morris, and the pharmaceutical industry generally, have all made use of the technique. According to the trade-group Public Relations Society of America, a VNR is the video equivalent of a press release.
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