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Works about public relations, the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception.
Public relations can be described as all of the following: Academic discipline – branch of knowledge that is taught and researched at the college or university level. . Disciplines are defined (in part), and recognized by the academic journals in which research is published, and the learned societies and academic departments or faculties to which their practitioners be
Effective Public Relations is a book published in 1952 by University of Wisconsin professor Scott M. Cutlip and Allen H. Center. It was the first textbook in the field of public relations and introduced the "Seven Cs of communication".
Download as PDF; Printable version; ... Public Relations is a sociology book written by American pioneer in the field of public relations and propaganda, ...
The Public Relations Society of America has established a set of fundamental guidelines that people within the public relations professions should practice and use in their business atmosphere. These values are: Advocacy: Serving the public interest by acting as responsible advocates for the clientele. This can occur by displaying the ...
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]