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Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service. [1]Co-branding is an arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer.
Members Only is an American brand of clothing that became popular in the 1980s with its line of jackets. [1] The brand was created in 1975 [2] by men's clothing entrepreneur Herb Goldsmith [3] and first introduced to domestic American markets in 1980 by Europe Craft Imports. [1]
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders. [1]
'47 is an American lifestyle brand that brings together sports, fashion, and cultural influences. [1] It offers a wide range of licensed headwear, apparel and gear tailored for men, women, and children. The brand has been owned by New E
J.Lo by Jennifer Lopez is an American lifestyle brand founded by Jennifer Lopez.Since the release of her debut fragrance Glow in 2001, the line expanded to include clothing, watches, accessories, bedding and perfume, becoming a huge success in the United States and international markets.
Starter was founded in New Haven, Connecticut by David Beckerman, a University of New Haven alumnus, to manufacture team uniforms for high school athletic programs. [6]In 1976, the company entered into non-exclusive licensing agreements with a number of professional sports leagues, paying royalties of 8–10% for the right to manufacture and market copies of professional athletic apparel.
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