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In addition to studying practical skills of journalism, public relations or advertising, students also may major in "mass communication" or "mass communication research". The latter is often the title given to doctoral degrees from such schools, whether the focus of the student's research is journalism practice, media economics , history , law ...
In the Netherlands, media studies is split into several academic courses, such as (applied) communication sciences, communication and information sciences, communication and media, media and culture or theater, and film and television sciences. While communication sciences focuses on the way people communicate, be it mediated or unmediated ...
The Grady College of Journalism and Mass Communication is a constituent college of the University of Georgia in Athens, Georgia, United States. Established in 1915, Grady College offers undergraduate degrees in journalism, advertising, public relations, and entertainment and media studies, and master's and doctoral programs of study.
The model of limited- effects was so influential that the question of media "effects" on politics was left largely unaddressed until the late 1960s. Eventually Mass Communication scholars began to study political behavior again and the limited-effects model was called into question. [15]
In the United States, some schools that do not award the B.J. degree instead confer a Bachelor of Arts, Journalism (B.A.J.), Bachelor of Arts in Journalism and Mass Communication (B.A.J.M.C.) [2] or Bachelor of Science, Journalism (BSJ) that is often part of or in conjunction with a course of study in mass communication.
The study of mass communication is chiefly concerned with how the content and information that is being mass communicated persuades or affects the behavior, attitude, opinion, or emotion of people receiving the information. Narrowly, mass communication is the transmission of messages to many recipients at a time.
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