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Parasocial interaction was first described from the perspective of media and communication studies.In 1956, Horton and Wohl explored the different interactions between mass media users and media figures and determined the existence of a parasocial relationship (PSR), where the user acts as though they are involved in a typical social relationship. [1]
The concept of parasocial interaction became increasingly attractive to mass communication scholars as more active views of the audience emerged in the second half of the 20th century—especially uses and gratification theory—and numerous empirical studies have utilized the idea to explore PSI’s antecedents, correlates, and consequences. [4]
For example, in many countries, racial and religious groups are often residentially, educationally or occupationally segregated, which limits the opportunity for direct contact. However, even when the opportunity for direct intergroup contact is high, anxiety and fear can produce a negative or hostile contact experience or lead to the avoidance ...
Expert advice on what parasocial relationships are and what to do if you end up in a parasocial relationship.
Achievement, enjoyment and social interaction are all motivations for starting to play an online game, with success at the game and the extent to which gamers' uses were gratified predicting continuance in playing. [41] In 2017, researchers applied UGT to study user behavior among Pokémon Go players. Results show that enjoyment, physical ...
"Following this, it is essential to completely disengage, adopting methods like the 'gray rock' technique, which involves being as uninteresting and unresponsive as possible to minimize ...
Richard Wohl (1921 – November 15, 1957) was a sociologist known for coining the term "parasocial interactions" defined as a sense of friendship or relationship that viewers form with media personae.
Parasocial interaction is within the scope of ... discovery and then to a variety subheadings to discuss examples of parasocial interaction ranging from children and ...