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B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal. In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.
A business needs the services of another for operational reasons (e.g., a food manufacturer employing an accountancy firm to audit their finances). A business re-sells goods and services produced by others (e.g., a retailer buying the end product from the food manufacturer). Business-to-business activity is thought to allow business ...
Some examples of B2B online marketplaces include VerticalNet, Commerce One, and Covisint, which were some of the earliest B2B marketplaces to emerge in the early days of e-commerce. More contemporary B2B marketplaces include EC21, Elance, and eBay Business, which focus on specific product or service categories and facilitate complex ...
Consumer-to-business (C2B) e-commerce is when a consumer makes their services or products available for companies to purchase. [2] The competitive edge of the C2B e-commerce model is in its pricing for goods and services. This approach includes reverse auctions, in which customers name the price for a product or service they wish to buy ...
The go-to-market strategy usually develops during the introduction of new products or services. [citation needed] Marketing strategy covers: [15] the products or services of a business; market share and position of those products and services; identification of clients and competitors; basics of a marketing plan
All of them can be either buyers or service providers within the market. There are nine possible combinations for electronic business relationships. B2C and B2B belong to E-commerce, while A2B and A2A belong to the E-government sector which is also a part of the electronic business.
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