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The Nike Cortez is the first track shoe released by Nike in 1972, and is therefore thought to be a significant aspect to the success of the company. The Nike Cortez was first designed by Nike co-founder Bill Bowerman , [ 2 ] aiming to produce a comfortable and durable running shoe for distance training and road running.
Thirty years after the movie's release, Nike is cashing in on Forrest Gump once again. This week the brand rereleased the film's classic red, white, and blue Cortez sneakers.
Nike By You (Previously "NikeiD") is a service provided by Nike allowing customers to personalize and design their own Nike merchandise, most specifically footwear but also sportswear. They offer online services as well as physical studios in different countries around the world, including: United Kingdom , Italy , France , Japan , Spain ...
In 2021, Nike sued Corteiz and the owner Clint. The lawsuit was because the brand's name was similar to the Nike Cortez sneaker. Clint was ordered to pay £1,850 GBP. [12] In 2023 however, the two brands collaborated on a sneaker release. [13]
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This caused a problem as both companies were selling shoes with the same name, Cortez, and both went to court in a lengthy legal battle. Eventually in 1974, the court ruled in favor of Nike and they were given the right to sell their shoes under the Cortez name leading Onitsuka Tiger to rename their shoe the Corsair. [4]