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In 2006, Boeing was evaluating a successor for the Boeing 737 in the 100–200 seat market within the Boeing Yellowstone Project as the Y1. [7] In 2008, ILFC's Steven Udvar-Hazy told Boeing to develop a midrange 787 derivative, between the 787-8 and 787-3 and industry consultant Richard Aboulafia observed it would be a good replacement for the Boeing 767-300ER. [8]
Restrictions vary between different airlines, but they generally include not allowing passengers to change or cancel tickets or select seats for free. They are seen as a strategy for market segmentation. In the United States, Delta Air Lines was the first airline to introduce basic economy fares in 2012.
After collecting the relevant data, market segmentation is the key to market-based pricing and revenue maximization. Airlines, for example, employed this tactic in differentiating between price-sensitive leisure customers and price-insensitive business customers.
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Throughout the 1990s and early 2000s, the U.S. airline industry experienced a dramatic shift as smaller planes - so-called regional jets - became a prominent part of the domestic fleet. Many of ...
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
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Companies already targeting the target prime market segment but with unrelated products; Companies from other geographical areas and with similar products; New start-up companies organized by former employees and/or managers of existing companies; The entrance of new competitors is likely when: There are high profit margins in the industry
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