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Dubble Bubble is an American brand of fruit-flavored, usually pink-colored, bubble gum invented by Walter Diemer, an accountant at Philadelphia-based Fleer Chewing Gum Company in 1928. [1] One of Diemer's hobbies was concocting recipes for chewing gum based on the original Fleer ingredients.
Blibber-Blubber was the first bubble gum formulation, developed in 1906 by American confectioner Frank H. Fleer. [1] The gum was brittle and sticky, with it containing little cohesion; for these reasons, the gum was never marketed. [2] [3] It also required vigorous rubbing with a solvent to remove from the face after the bubble had burst.
Priced at one penny a piece, the gum sold out in one day. Fleer began marketing the new gum as "Dubble Bubble" and Diemer himself taught salesmen how to blow bubbles as a selling point for the gum, helping them to demonstrate how Dubble Bubble differed from all other chewing gums. Sold at the price of one cent a piece, sales of Dubble Bubble ...
Fewer than 20 years later, in 1907, Adams Sons and Company upstaged the original gum machine with a machine that dispensed balls of gum, or, what we call them, gumballs.
In 1928, Fleer employee Walter Diemer improved the Blibber-Blubber formulation to produce the first commercially successful bubble gum, Dubble Bubble. Its pink color set a tradition for nearly all bubble gums to follow. Fleer became known as a maker of sports cards, starting in 1923 with the production of baseball cards.
Eilish then took a complete sartorial 180 for her performance, donning a white-and-green tweed coat with pink accents over a kelly-green minidress layered over a ribbed bubble-gum pink turtleneck.
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