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1970s bell-bottoms. In the 1960s bell-bottoms became fashionable for both men and women in London and expanded into Europe and North America. [6] Often made of denim, they flared out from the bottom of the calf, and had slightly curved hems and a circumference of 18 inches (46 cm) at the bottom of each leg opening.
In the 1930s, new materials were being developed and used in swimwear, particularly latex and nylon, and swimsuits gradually began hugging the body, [5] especially women's swimsuits. In the 1960s, spandex (Lycra) began to be used in swimsuits, usually combined with nylon, to make them fit snugly to the body.
Performance clothing for outdoor sports in the winter or snow sports should use breathable fabrics with very good insulating properties. In wealthy and rising economies, sportswear is a major consumption category in the personal health , luxury goods and leisure space, associated with aggressive media presence and marketing strategies of global ...
Two-piece swimsuits with usual skirt panels were popular in the US before the government ordered a 10% reduction in fabric used in woman's swimwear in 1943 as wartime rationing. [75] Playsuits were a beachwear popular in the 1950s that featured a "modesty skirt" and a bandeau top. [76]
Say it with me: All bodies are bikini bodies. This high-cut Skims style is available in sizes XXS-4X. (Pro shopping tip: Join the waitlist if your size is out of stock right now.)
Tankini and the concept of mix-and-match swimwear were the two major innovations in that genre in the late 1990s. [12] Designer Anne Cole, the US swimwear mogul, was the originator of this style. [13] She was the woman behind the California swimwear label bearing her name, an offshoot of her family's swimsuit company.